Sweden’s jewel — the 2025 Volvo EX90 — isn’t just another EV; it’s a full-blown statement of intent. As the brand’s all-electric flagship SUV, this three-row luxury EV answers the call for practicality, tech leadership and safety at once. With up to ≈310 miles (≈500 km) of range, dual-motor powertrains delivering up to 510 hp, and a cabin that blends Scandi minimalism with premium materials, the EX90 stands out in a crowded segment. volvocars.com+1
In this deep dive, we’ll walk through its architecture, performance, design, market positioning and what real-world buyers should know.
Architecture & Electric Powertrain: Big SUV, Big Intent
EV platform and powertrain upgrades
The EX90 is built on Volvo’s dedicated electric architecture (SPA2-based) designed to support large battery packs, all-wheel drive and modern charging. For 2025, expect twin-motor AWD as standard. The entry version offers ~402 hp and 568 lb-ft of torque; the more potent “Performance” trim jumps to around 510 hp and 671 lb-ft. Top Gear+1
Battery size varies, but Volvo claims up to about 310 miles of EPA-equivalent range when fitted with optimal wheel/tyre setups. volvocars.com+1
Fast-charging capability is also strong: DC fast-charger compatible, with 10–80% in ≈30 minutes cited in some early tests. MotorTrend+1
Driving dynamics & usability for families
As a full-size SUV, the EX90’s architecture works to deliver both performance and space. The flat EV floor, well-packaged battery and dual motors mean that it handles more like a premium SUV than an oversized truck. With up to 4,850 lbs towing capacity in some trims, it also supports family lifestyle and adventure orientation. volvocars.com
The large battery adds weight, yet Volvo claims the chassis tuning offsets this with refined suspension and strong braking. One review notes: > “we drove both… you just don’t need over 500 bhp in your EX90” suggesting the standard version already feels suitably quick. Top Gear
What this means for buyers: you get a high-performance EV SUV with three rows of seats and the space and practicality that matters for families, without feeling compromised.
Design & Interior: Modern Scandinavian Luxury
Exterior styling
The EX90 carries forward Volvo’s signature design cues – “Thor’s Hammer” LED headlights, upright stance, sculpted surfaces – but reimagined for an EV era. It is large, bold yet composed, projecting a premium presence without ostentation. Car and Driver
Proportions are important: at roughly 5 meters long (≈198 in) and wide, it has the presence expected of a luxury SUV, but clever packaging keeps it usable in everyday settings. Edmunds
Aerodynamic refinements and EV-specific styling elements (such as flush door handles, smooth front fascia) help support the range and efficiency claims.
Interior experience & technology
Inside, Volvo leans into premium materiality: clean lines, large displays, sustainable materials and a minimalist aesthetic. The main infotainment screen is large and integrated, controls are simplified, and connectivity is modern. Edmunds
Seating for up to seven with flexible configurations means this is genuinely a family SUV. Third-row access and space remain competitive, and bolstered by the EV layout’s packaging advantages.
Safety and driver assistance tech are significant differentiators: lidar, multiple radars and cameras come into the mix, aligning with Volvo’s brand promise of “designed to be the safest cars”. SvD.se+1
Practicality & day-to-day usability
With the large EV battery, some concern might be about cargo space and usability; however, reviews indicate that Volvo has packaged it well and third-row accommodation is credible. Volvo Cars Cincinnati
Charging at home is straightforward, and for many families the plus of quiet running, high safety and low emissions offset concerns about the EV transition.
Maintenance and service network (Volvo’s global footprint) adds to the real-world usability for buyers who want EV but don’t want to compromise convenience.
Market Position & Strategic Implications
Why Volvo is making a move
As electrification accelerates, Volvo must compete not just in ICE or hybrid vehicles, but in fully electric luxury SUVs against major players. The EX90 is central to that strategy.
By delivering strong range, three rows, premium materials and advanced tech, Volvo aims to capture buyers who may otherwise move to, say, a German luxury EV brand or a big-name American EV.
It also reinforces Volvo’s broader corporate commitments: electrify the line-up, emphasize safety and sustainability, and keep its brand values clear.
Competitive landscape
Key rivals include large luxury EV SUVs (not just two-row models) – the likes of the Tesla Model X, Mercedes-Benz EQS SUV, large electric family SUVs from emerging EV brands.
What sets the EX90 apart: the combination of Swedish luxury, family SUV practicality, three rows, strong range and advanced safety tech — at a price point that might undercut some ultra-premium rivals.
For buyers evaluating large EV SUVs, the EX90 offers credibility, style and substance.
Buyer considerations & regional effects
In mature markets (U.S., Europe, China), rising EV infrastructure, incentives and family car replacement cycles align with the EX90 offering.
Important buyer questions:
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Home charging availability and public fast-charging access (especially on long-distance trips)
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Real-world range when fully loaded (seven seats + luggage + climate on)
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Pricing and resale expectations (Electric large SUVs remain premium segments)
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Service infrastructure and software maturity (new modules, updates, reliability)
Strengths, Weaknesses & What to Watch
Strengths
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Large EV SUV with genuine three-row seating and luxury level feel
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Strong performance/tech specs: up to ~510 hp, ~310 miles range
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Premium Scandinavian design, interior materials and advanced tech
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Comprehensive safety suite and brand credibility
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Ideal for families wanting an EV without compromise
Weaknesses
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Premium price point: base models start in the ~$80k+ segment. Cars.com
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Weight and size mean efficiency will vary significantly with load, driving style and climate
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As a new platform/architecture for Volvo, software maturity and reliability are still being built
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Charging networks remain regionally inconsistent — buyers must check local infrastructure
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Some competitors may offer slightly longer highway range or faster charging depending on market
What to Watch
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Independent real-world testing of range, charging speed and usability when loaded
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Software updates and how Volvo handles early-build issues (some external commentary suggests early software concerns) Road & Track
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How Volvo positions optional packages, trims and how that impacts value
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How resale value evolves for large EV SUVs (still early days for segment)
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Availability timelines in various global markets and waiting lists
Final Verdict: Electric Luxury Meets Family Utility
The 2025 Volvo EX90 delivers a compelling mix of performance, comfort, technology and practicality — a large luxury EV SUV that doesn’t force compromises on space, safety or style. For families who have been waiting for a true electric 7-seater from a trusted brand, this SUV ticks many boxes.
If you prioritise premium feel, advanced safety and Scandinavian design, while embracing EV transition without downgrade in practicality — the EX90 is among the most convincing options right now.
That said, donors must accept the premium price, check local support and be aware that the large-EV SUV space is evolving fast — so buyer due diligence matters.
In short: The Volvo EX90 isn’t just an EV, it’s Volvo’s vision of the next chapter in luxury family mobility—and it delivers on ambition.
