As the competitive electric SUV market heats up, Audi unleashes the 2025 Q6 e-tron, a premium mid-sized EV SUV that blends the brand’s signature elegance with cutting-edge electric architecture. Built on the Volkswagen Group’s Premium Platform Electrified (PPE), the Q6 e-tron promises up to 600 km WLTP range, 270 kW charging speed, and a refined cabin experience derived from Audi’s hallmark craftsmanship. It’s not just an EV—it’s Audi’s strategic move to dominate the premium EV SUV segment ahead of many rivals.
In this review we’ll explore why the Q6 e-tron matters, how it drives, and whether it’s a smart choice for luxury-EV buyers in 2025.
Architecture & Performance
PPE Platform: Built for EV from the Ground Up
The Q6 e-tron is built on the PPE architecture, shared with other VW-group flagship EVs, designed specifically for high-end electric vehicles. This enables a low-mounted battery (≈100 kWh usable), dual-motor quattro across the range, and a low 0.25 drag-coefficient that helps maximise efficiency without sacrificing design.
Audi states the Q6 e-tron can accelerate from 0-100 km/h in around 4.5 seconds in S-line trim while delivering up to 600 km WLTP range in single-motor rear-drive variants. Support for up to 270 kW DC fast-charging means it can regain approximately 320 km of range in about 23 minutes on a 300 kW+ charger.
Driving Dynamics & Efficiency
Audi has worked hard to ensure the Q6 e-tron drives like an Audi should: composed, quiet, fast, and refined. The battery pack is strategically placed to keep centre-of-gravity low and handling balanced. Air-suspension is standard on most trims, with optional rear-steering for tighter urban manoeuvring—particularly useful for premium SUV drivers in crowded cities.
Efficiency figures (provisional) indicate an average consumption of 18.2 kWh/100 km on the European combined cycle for single-motor variants, a competitive number among premium EVs at similar price points.
Design & Interior: Audi Premium Elevated
Exterior Style
The styling of the Q6 e-tron retains Audi’s family cues—large Singleframe grille, sharp LED Matrix headlights, muscular shoulder lines—but with distinctive EV-flair: flush door handles, illuminated light strip running the width of the rear, and optional 22-inch aero wheels. The nominal length of 4.85 m, width of 1.94 m and height of 1.62 m makes it roomy yet elegantly proportioned for a premium SUV.
Interior & Technology
Inside, the Q6 e-tron showcases Audi’s latest MMI touch platform, with a 15.6″ touchscreen angled towards the driver, a full-width digital cockpit, and optional augmented-reality head-up display. The cabin materials are top-tier: recycled open-pore wood, Alcantara-trimmed pillars, and ambient lighting with 30 colours. Rear occupants benefit from ample legroom thanks to the flat floor of the EV architecture and a practical 515-litre boot.
Connectivity is state-of-the-art: 10 Gbps in-car LAN, over-the-air updates, and smart-home integration (vehicle as power source) available in selected markets.
Market Strategy & Positioning
Why the Q6 e-tron is a strategic launch
Audi is positioning the Q6 e-tron as the gateway into its high-volume EV future. With entry below the luxury flagship e-tron GT and Q8 e-tron, it allows Audi to capture buyers moving from ICE premium SUVs into EVs without sacrificing luxury.
Key markets (Europe, China, North America) begin delivery in late 2025, making the Q6 e-tron crucial for Audi’s 2026 target of 30 % EV mix globally. For buyers, it offers a compelling alternative to both premium ICE SUVs and purely utility-focused EVs.
Competitive Landscape
The Q6 e-tron faces serious rivals: Tesla Model Y Long Range, Mercedes‑Benz EQE SUV, BMW iX3 and emerging Chinese premium EVs from brands like Zeekr and Nio.
Audi’s advantages: refined German luxury experience, strong dealer network, dual-motor quattro available, and high-end tech at a competitive size. Buyers who don’t want pure “tech gadget” feel but a luxury badge with EV credentials will find the Q6 e-tron appealing.
Strengths, Weaknesses & What to Watch
Strengths
-
Premium badge with luxury interior and materials
-
Up to 600 km range and fast charging (270 kW)
-
Refined driving dynamics and advanced suspension
-
Practical SUV packaging with EV usability
-
Strong software and connectivity features
Weaknesses
-
Pricing will likely sit at a high premium relative to some rivals
-
Fast-charging networks remain a regional challenge in some markets
-
Reduced resale for EVs still uncertain in some regions
-
Some buyers may prefer full-EV high-performance variants over dual-motor luxury SUVs
What to Watch
-
Real-world range across climates and with heavy use (roof racks, towing)
-
Charging speeds in local infrastructure environments
-
Official pricing and local subsidies/incentives by region
-
Initial reliability and software update history in first markets
Final Thoughts: Sophisticated EV Luxury for Smart Buyers
If you’re in the market for a luxury EV SUV that doesn’t compromise on brand heritage, comfort or performance, the 2025 Audi Q6 e-tron hits many right notes. It blends Audi luxury, cutting-edge EV engineering and everyday usability in one package.
For buyers looking to make an intelligent leap into luxury EVs — without losing the feel of a premium German SUV—the Q6 e-tron is among the most compelling options this year.
In short: it’s not just another EV. It’s Audi’s statement that luxury SUVs can go electric and go smart without losing their identity.
